Cookies on the Believe website

In line with EU regulations, Believe would like to inform you of the use of cookies on our website.


What is a cookie?


A cookie is a simple text file containing a small amount of data which is downloaded to your computer when you visit a website. Most websites you visit will use cookies and tracking technologies to enable them to “remember” you and help them to arrange their content and layout to your particular preferences and improve your user experience. For example, when you go back to a website to purchase items again, data such as your name and email address may be automatically filled in, which will help to make your interaction with a website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognise you and it won’t be able to keep you logged in or remember what’s in your shopping basket.


A cookie is downloaded by the server of the website you have visited and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser and will contain some anonymous information such as a unique identifier and the website name.


There are two types of cookies we use:


Session (Transient) cookies: These cookies are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user.


Persistent (Permanent or Stored) cookies: These cookies are stored on your hard drive until they expire (i.e. they are based on a set expiration date) or until you delete them. These cookies are used to collect identifying information about the user, such as Web surfing behaviour or user preferences for a specific site.


Some websites will also use cookies to enable them to target their advertising or marketing messages based on information such as your location and the types of searches that you do. Cookies may be set by the website you are visiting (‘first party cookies’) which can only be read by that site, or they may be set by other websites which run content on the page you are viewing (‘third party cookies’). Third party cookies are set by a different organisation to the owner of the website you are visiting.


What can I do to control cookies?


Although cookies are generally harmless you might not like the idea of third party cookies being set to target you with certain content or advertisements. If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can allow only certain sites that you trust to set cookies and you can also delete cookies that have already been set. If you do delete certain cookies altogether you should be aware that you might lose some of the functions of that website, such as remembering your login details.

Changing your cookie preferences

You may limit the cookies set in your browser by taking the steps described below. Note that declining cookies may impact your ability to use our websites.


You may change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:



To opt out of being tracked by Google Analytics across all websites visit


You may also visit our site in your browser’s "private" or "incognito" mode, in which case cookies will be set, but deleted when you close browser. More information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.


Cookie consent


By using our website you agree that, unless you disabled them within your internet browser, we can place the types of cookies described on your device and use that data in accordance with this Policy.